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The Corporate Battle For the Cable News Network Reveals The Extent to Which Broken US Media Truly Is.

Late Thursday, amid swirling speculation concerning the Brown University gunman, CNN’s Kaitlan Collins posted on social media, pointing out the conflicting information and directing people to her network’s 9pm newscast.

Although the network is hardly a flawless news source, her message seemed accurate for a lot of people. It is one of the outlets where one can locate fact-based and generally dependable reporting – notably during crises such as the one unfolding near a New Hampshire storage facility.

A Precarious Situation Amid a Corporate Battle

But the news network, now middle-aged, finds itself in a precarious situation as two massive media corporations compete for ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the destiny of CNN has been drawn into a high-risk game of mergers and acquisitions, instead of as a question of what serves the information-seeking public.

“Here is one more case of the deep structural problems with roots in decades of regulatory actions,” said Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Penn.

The debate about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a more important point.

“The narrative is crafted as a financial tale with powerful individuals as the protagonists, but there is very little discussion of the societal benefit,” Pickard explained.

The Additional Factor: Donald Trump

The network's predicament is further muddied by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” adversary.

Recall the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.

Trump now claims that the network requires new ownership. This can be interpreted as ownership that will insulate him from criticism and scrutiny. That is a factor in why he appears to come down on the side of Paramount Skydance, which has made a unsolicited offer.

There is a basis to prefer that company more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.

A Future of Continued Instability

Significantly, if Netflix prevails, CNN and other cable outlets would first be carved out into a separate entity. Such a move could be a relief to many at the network, but it’s not exactly a safe harbor. That structure could position CNN for yet another acquisition. There is no finish line.

If you ask Timothy Wu, a lot of this is against the law, anyway. The prominent critic of big tech’s dominance recently argued that competition laws should prohibit both deals.

“Either merger would be detrimental to the country, and both should be challenged by the government,” Wu argued.

The Fundamental Challenge and a Potential Solution

Regardless of the resolution in this situation, the larger issue endures.

“The present media landscape is a very anti-democratic system, but we must resist a sense of powerlessness,” Pickard emphasized. Regulatory choices – from the 1930s and 1940s – helped to foster this profit-obsessed monster, and new policy decisions can fix it.

Can reform occur in an era where the top communications regulator won’t even affirm that the agency is independent? Overhaul is very unlikely now, but that should not imply it will not happen in the future.

Policies that strengthen independent news organizations, bolster local journalism, subsidize public media, and outlaw the accumulation of media power in too few hands are not only possible – they are necessary for a functioning democracy.

Regarding media ownership, size does not equal quality. And news organizations like CNN must not be tools in the latest corporate chess match.

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Written by

Erica Neal

A technology strategist with over a decade of experience in digital transformation and global systems analysis.

Global Systems Center

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