Are You Not Being Entertained? The Decline of the Goals from Open Play

Football match action
The Wolves squad recorded a decrease of 10 goals from open play than at this stage the previous campaign.

A key narrative of England's top flight season so far concerns the reduction of scoring in open-play scenarios and how teams have been scoring increasingly from set-plays instead.

Comparing scoring methods to the first 11 games the prior season, we see a drop of 39 scored in open play and an increase of 26 from set-plays and spot-kicks, leading to 13 fewer in total.

If we look at overall statistics, the number of shots clubs are making reveal an incredible 370 fewer in open play than this time last season.

And despite the significant rise in set-piece goals, there have actually been a mere two extra shots generated from these situations outside of spot-kicks, showing how effective clubs have been at finding ways to score from dead-ball chances.

Goal Statistics Reveal the Tale

301 total goals recorded in 110 matches to date averages out at 2.74 scores per fixture, if this persists for the whole season would be the lowest for half a decade, back in 2020-21 (2.69).

But just under 200 goals scored in open play equates to 1.78 each match and is on course to be the least for 16 seasons, back in 2009-10 (1.76).

The 2009-10 season also marks the unique EPL season to witness scoring more frequently from non-penalty set-pieces than this season's rate of 0.77 per game (0.79 average).

Which Sides Bear the Most Responsibility?

Regarding scoring from open-play, Wolves have seen the largest decline, scoring a mere four in their first 11 fixtures, a reduction of 10 than this point the previous campaign.

Excluding Wolves, the EPL's drop in goals from open play is largely a trend among London clubs, with half of the London's seven clubs scoring a minimum of five fewer goals from open play than the prior season.

Honestly, this is primarily due to their scoring many scores at the beginning of last season rather than them having difficulty to find the net in open play this season.

At the same time City have experienced the largest rise, with all but one of the 23 they've scored so far coming in open play.

Set-Piece Success

Comparing newly promoted sides with the relegated sides they took the place of. Sunderland the Black Cats have scored an additional three goals in open-play than the Saints achieved in their opening 11 matches leading to the drop last season.

When it comes to scoring from set-pieces (excluding penalties), Arsenal and the Blues have experienced the largest rise, with both sides replacing the five fewer scores that they've scored in open play with an equal amount from set-pieces.

Man United have scored twice as many scores from set-plays as they achieved in the 11 games the previous campaign before the manager assumed control, while Sunderland again are more successful at converting than the similar-colored team that went down.

Manchester City appear not to have received the memo about netting additional goals from set-plays, since they've scored three fewer than last season, like Forest, although this may result from the tactical shift they have tried to implement.

General Tendencies

Six teams – Arsenal, Chelsea, Fulham, the Magpies, Spurs and the Hammers – represent this term's top trend-setters by scoring fewer scores from open-play and increased from set-plays, while Man City represent the unique club to buck the trend up to now by doing the exact opposite.

It will be fascinating to watch if sides persist to rely so heavily on set-pieces as matches continue or if they regain their overall inventiveness and commence netting increased totals in open-play too.

Erica Neal
Erica Neal

A technology strategist with over a decade of experience in digital transformation and global systems analysis.